Premium Retail Scents for your Business
Retailers are now contemplating the role Scent can have in their stores as part of their overall customer experience. Over the past few years, in Europe, Dubai & USA, a growing number of retailers have used Scent and launched Scent Marketing brand Strategies in their stores to good effect. This trend is slowly gaining alot of interest from Progressive Irish Retailers who are looking to get a competive edge, heighen brand value and overall increase customer satisfaction.
Scent Ireland’s retail scents are the ideal solution for your retail store scent marketing program. It has been proven through research and behavioural studies that the right scent prompts customers to linger longer in the scented area by 40% and increase their intentions to purchase by 80%.
Retail Scenting Benefits:
Evidence shows that the use of scent can have a significant and direct impact on retail business profitability as:
- It improves customer experience.
- It increases customer dwell time and willingness to make a purchase.
- Using the right Scent will connect your Retail Brand with your customers on an emotional level.
- Scent Branding increases brand loyalty.
- As Scent is linked with memory, customers will associate their pleasant experience in your Retail Store and will return.
Why Scent for Retail Stores Work?
- 75% of our daily emotions are generated by what we smell.
- Building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay.
- Our sense of smell is the only sense that is directly linked to our limbic system which controls our memory and emotions.
Why not try it for yourself and make our one of our unique retail scents part of your retail marketing plan.
Talk to us today about selecting the right scenting strategy for your Home or Business.
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