What is Scent Marketing?
Today in the world of marketing, sight and sound are the most commonly used ways businesses try to convince us to buy their products or to distinguish their brand image from another. These methods can sometimes overload our senses which in turn may become ineffective over time.
Scent marketing is not a new concept, it has been around for years but it’s not only until now with the advances in scent diffusing technology Irish progressive business owners are discovering the role scent marketing can have in their business to:
- Attract new customers
- Increase sales,
- Heighten value perception,
- Expand brand recognition and
- Increase Customer Loyalty and satisfaction.
” 75% of the emotions we generate on a daily basis are affected by smell. Next, to sight, it is the most important sense we have.” – Martin Lindstrom
Think about your sense of smell for a moment, with every breath we perceive our environment. Scents and odours determine our likes and dislikes. They bring back memories and feelings, they give inspiration and influence our behaviour. What this means for you, is that customers make associations with their surroundings, leaving a lasting impression of your business in their mind means repeat business because of that scented first impression.
Our goal is to provide you with the best scent marketing solution which will leave your customers with the lingering scent of your business….something they will remember.
Our Scent Solutions can be used in a wide range of Businesses, including:
- Retail Stores
- Spas & Salons
- Hospitals & Care Homes
- Bars & Nightclubs and every business in between.
By creating the right Scent Marketing Strategy, Scent Ireland will make the smelling experience for your customers, patients or employees an unforgettable and pleasant one.