Reinforcing Brand Identity Through the
Power of Sensory Branding
The process of finding and creating a scent identity is very detailed and personalised as no two brands or businesses are the same. At Scent Ireland, we take care of the development of this unique fragrance by tailoring it, especially for your needs.
In order to do this, we look at your brand positioning, your target customer. Then, from the initial discovery consultation, we formulate the perfect scent for you that will express the qualities of your brand which will have the biggest positive impact on your customers, staff, guests and clients experience.
Humans can Remember
- 5% of what we see
- 2% of what we hear
- 1% of what we touch
35% of what we smell (Study carried out at Rockefeller University, 2010)
How Does Sensory Branding Work?
Our sense of smell is processed by the limbic system of our brain which is located on the left side of our brain. This direct path to the emotional part of our brain means scent doesn’t have to be processed or interpreted.
Why it Works
Smell is used in branding because it increases the customers’ remembrance of the brand. Smell is the sense most linked to our emotional recollection. It can create instant connections between a brand and other memories. Neuromarketing studies show that 75% of emotions are triggered by smell. Smell is linked to pleasure and well-being, emotion, and memory. Therefore, it can influence customers’ emotional state and mood to make the customers more susceptible and even impact customer behaviour
Scent Ireland’s Approach
We provide businesses with a way to break through the auditory and visual overload by using scent to reach their customers on an emotional level, strengthen their brand and increase revenues.
Our team works with our clients to incorporate their scent to a multitude of facets of the customer experience. The more touch points that incorporate the scent, the more the customer is exposed which strengthens the brand connection.